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GLADE.   

Producer of two winning 2019 Cannes Lion videos

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    - Silver Lion in Mobile

    - Bronze in Social & Influencer

Involvement:    PRODUCER

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This is one of the most difficult but fulfilling projects I have worked on.  I was tasked with recreating Saudi Arabia in a chilly, Chicago spring. For authenticity, we looked for genuine, practicing women of the Muslim faith—no actors, no casting. 

 

Making sure we were culturally sensitive in our approach, finding women included: contacting many mosques and community centers in Chicago, searching stores and restaurants walking around Chicago’s Middle Eastern neighborhood, reaching out to high schools and colleges, and navigating through social posts.

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After a several weeks of recruiting and location scouting, the shoot was a success. 

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Significant portion of footage seen was shot in Chicago.

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