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GLADE.   

Producer of two winning 2019 Cannes Lion videos

    - Silver Lion in Mobile

    - Bronze in Social & Influencer

Involvement:    PRODUCER

This is one of the most difficult but fulfilling projects I have worked on.  I was tasked with recreating Saudi Arabia in a chilly, Chicago spring. For authenticity, we looked for genuine, practicing women of the Muslim faith—no actors, no casting. 

 

Making sure we were culturally sensitive in our approach, finding women included: contacting many mosques and community centers in Chicago, searching stores and restaurants walking around Chicago’s Middle Eastern neighborhood, reaching out to high schools and colleges, and navigating through social posts.

After a several weeks of recruiting and location scouting, the shoot was a success. 

Significant portion of footage seen was shot in Chicago.

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